The Purpose of a Business | Small Business Marketing Blog from Duct Tape Marketing

Peter Drucker famously wrote in The Practice of Management that the purpose of a business is to create and keep a customer.

While that may indeed be true, it’s the bare minimum and something that’s required to keep the doors open (unless you’re VC funded.) I think to aim there as the purpose of a business is to shoot terribly low.

I believe the purpose of a business is to create and keep purpose."


Read More at:The Purpose of a Business | Small Business Marketing Blog from Duct Tape Marketing: "-