Things to Consider When Placing your Ad

There are many pieces to consider when building a marketing campaign. As Practical Discussions of Marketing points out: "...Here’s what gets missed by some marketers/advertisers. If you aren’t doing a full-page ad, there will be stories and other ads next to yours. Know what they are going to be! Here are the things you will want to avoid: * Being next to stories/articles about something negative, devastating or horrific. It happens all the time in consumer-based publications and newspapers. So marketers…do you really want your ad next to the story about the cheating politician or worse…a story about a company that cheated their clients out of millions? * Being next to a competitor (with a better ad). Nothing like having your boss open the publication only to have him/her see your crappy black and white ad next to a competitor’s full color, high impact ad. " This advice is commons sense, but often overlooked!