Customer testimonials are a great way to let your potential customer know about your services.
The Secret Life of Testimonials gives some tips to presenting great customer testimonials. Including a popular technique called the "reverse testimonial."
"Traditional testimonials start off with praise, then continue with even more praise.
A reverse testimonial talks about doubt. It starts with the skepticism first. It describes the fear or uncertainty racing through the customer’s mind at the point of purchase.
A reverse testimonial works because it speaks to us in the way we speak to each other. When we’re recommending a restaurant or a movie to a friend, we naturally lace our recommendations with doubt.
We say things like: “You know that seedy-looking restaurant, and how you don’t really feel like going inside? They’ve actually got the most amazing food.”
Or we say things like: “You know that fancy looking restaurant that you think may be over-priced? Well we went there last night, and we had the most delicious food, and the bill was far less than we expected.”
You can view the entire "Secret Life of Testimonials." here
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