Wednesday, March 31, 2010

Why Social Media Strategies are Essential to Business Marketing

Facebook, Twitter, and various other social media sites are are great way to spread the word about your business offerings and services. Check out the stats below:

* The primary activities online are Searches on search engines (i.e. Google) and Social Media (e.g. Facebook) and hold an average of 23% and 22% (Hitwise) respectively.
* What ranks well in Google is relevant (keyword density, targeted pages on site etc), engaging (more comments etc.) and authoritative (more link backs) content
* Naturally, most of this content is starting to come from social media (blogs were the first of many strong linking strategies etc.)

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