Social Media in Plain English

If you find yourself lost in which online social media arena, check out the video below!

YouTube - Social Media in Plain English

Four Ways to Optimize Your E-Commerce Website : MarketingProfs Articles

Optimizing your E-Commerce website to gain more traffic is a pretty simple.

Create content for category pages that tend to be heavy on images and links. "[W]rite descriptions or introductory copy for each category, to be displayed above or below the product listings," he recommends. "Zappos.com, for example, places a lengthy description (more like an article) at the bottom of category pages."
Rewrite product descriptions, especially those written by your suppliers. "Although category pages may be the focus for primary keywords," he notes, "product pages offer a wealth of longtail keyword opportunities. The challenge, of course, is that in many cases product pages use manufacturer-provided descriptions, which are duplicated across many other e-commerce websites."
Write expert reviews for the products and services you sell. "Those in-depth product reviews could include images, video, detailed product testing and analysis, and other value-added content that shoppers would find useful," he says.
Write buying guides that tell customers what to look for as they comparison-shop. "The guides are especially useful for products that may require specialized knowledge to understand," he explains. "[And they] can very easily be optimized for primary or secondary keywords because they typically have keyword-rich content."

Four Ways to Optimize Your E-Commerce Website : MarketingProfs Articles

Everything I Know About Marketing, I learned from Google

2010 Social Media Landscape

Gantter - web-based project scheduling made easy

If you are looking for a Project management tool...check out Gantter - web-based project scheduling made easy.
It is a free online app that allows you to manage and schedule your day.

Open Business Models: The Importance Of Peer Production - Michel Bauwens

Ten Simple Ways to Make Your Boss Think You're Brilliant (And Indispensible) - by Dumb Little Man

Did you know the simple little things you do every day can make your boss think

Beat the Clock
Most bosses are pretty consistent on the time they get into your office. Take note. If yours always arrives at 7.50 – get there at 7.45 (even if your official start time is 8).

Bonus to you: Arriving earlier than the boss makes you look keen and eager. Plus, when you’re skiving on Twitter or Facebook later in the day, you can justify it to yourself by those 15 extra minutes in the morning.

Say “Good Morning!”
However hungover, knackered or grumpy you’re feeling first thing in the morning, plaster a great big smile on your face and say, “Good Morning!” to your boss.

Bonus to you: Two friendly words can go a long way in putting you in your boss’s good books first thing in the day. And (if you’re following the first tip), your boss will know you’re in the office bright and early.

Volunteer Strategically
If you’re in a meeting and someone asks for volunteers, be the first to put your hand up. That way, you’ll look keen and engaged. This will be a tough one to swallow if your workload is already jammed but volunteering for the right, high visibility project can increase the perception of you.

Bonus to you: You’ll ­­get the task you want (i.e. the one with least effort but highest visibility) and not get lumbered with what the boss assigns you.

Click Here to Read More on Ten Simple Ways to Make Your Boss Think You're Brilliant (And Indispensible) - by Dumb Little Man